Rugby News & Views From an American Perspective
USA Sevens LLC today announced that ADT Commercial Security Services is sponsoring its International Rugby Championship in Las Vegas. The integrated sponsorship breaks new ground with domestic and global opportunities and kicks off February 12-13th in Las Vegas with coverage from NBC and Universal Sports, as well as ADT branded field signage and on-site corporate hospitality.
“We are delighted to help support USA Sevens, its players and fans as rugby continues its global surge in popularity,” said John Kenning, President of ADT North America Commercial. “This value-added sponsorship gives ADT strong brand awareness to potential customers, both globally and domestically.”
In addition to the sponsorship of the USA Sevens in Las Vegas, ADT will receive in-stadium branding and hospitality rights at each of the remaining HSBC Sevens World Series tour stops; Hong Kong, Australia, England, Scotland, Dubai, South Africa and New Zealand.
“ADT is the worldwide leader in security and its support of USA Sevens shows that major brands are increasingly recognizing the growth of rugby sevens in the U.S. and abroad,” said Jonathan First, President of USA Sevens.
“This marks the first time that the USA Sevens International Rugby Championship has received live television coverage in the U.S. and the first time that the HSBC Sevens World Series has been on live network television. We are thrilled to extend the already terrific partnership we have with ADT to include rugby,” said NBC Sports executive vice president Jon Miller.
Universal Sports Broadcast Schedule
About USA Sevens
USA Sevens LLC owns and operates America’s premier rugby events, the USA 7’s International Rugby Championship in Las Vegas and the USA 7’s Collegiate Rugby Championship Invitational in Philadelphia. Held annually, the USA Sevens International Rugby Championship in Las Vegas is one of the eight international stops in the HSBC Sevens World Series. The Series sponsor is HSBC bank. With an attendance of over 50,000 during the two day event, it is the largest annual rugby event in North America and one of the fastest growing rugby events in the world.
About ADT Security Services
ADT North America Residential / Small Business and ADT Commercial, both Tyco International businesses, are the world’s largest electronic security providers. Headquartered in Boca Raton, Fla., ADT employs more than 26,000 people at over 350 locations in the U.S. and Canada. With eight fully redundant monitoring centers, functioning 24/7, ADT acts on more than 90,000 alarm signals each day, providing peace- of- mind protection to 6.8 million customers. Additional information at www.adt.com.