Rugby America

Rugby News & Views From an American Perspective

USA Sevens Adds Sponsors For Las Vegas

USA Sevens LLC today announced the addition of national broadcast sponsors Bridgestone, Subway and Toyota for the upcoming USA Sevens International Rugby Championship at Sam Boyd Stadium in Las Vegas on February 12th and 13th. 

In-stadium benefits of the sponsorship for each partner consist of signage that includes permanent logos on and surrounding the field, jumbotron spots, messaging and virtual signage.  With live coverage throughout the weekend from NBC Sports and Universal Sports, each sponsor will also retain rights during broadcasts including tagged tune-in promotion on NBC Sports and commercial inventory.

In addition to the national broadcast sponsors, USA Sevens has secured Anheuser-Busch (Budweiser), DHL, Pepsi and South African Airways and Canterbury New Zealand as Premier Local Sponsors for the event, as well as Official Hotel Sponsors The Cosmopolitan, Hard Rock Hotel, Tropicana, Palms and Boyd Group.

“With such great sponsor support, Rugby is ‘in business’ in the United States,” said Jonathan First, President of USA Sevens.  “We look forward to bringing each of their brands to life in unique and exciting ways on the field and during the broadcast.”

This marks the first time the HSBC Sevens World Series will be on live network television and the first time the International Rugby Championship will receive live television coverage in the U.S. 

“We’re thrilled to have four blue chip brands as partners for the event,” said Jon Miller, president of programming, NBC Sports.  “The last pieces of the puzzle are the crowds and audience who will no doubt make it a spectacular event to watch live and on television.”

In addition to the in-stadium and broadcast benefits, Subway will also serve its Subway Breakfast menu in the Player Lounge at the stadium.  Recently announced sponsor ADT will also receive branding on the Premium hospitality box in Sam Boyd Stadium. 
To purchase tickets please visit,
USA Sevens International Rugby Championship Broadcast Schedule
Saturday, February 12th
2:00 PM – 3:30 PM (UNIVERSAL SPORTS) – Featured Games: South Africa vs. USA, Australia vs. Scotland and Fiji vs. Canada
3:30 PM – 6:00 PM (NBC SPORTS) –Featured Games: England vs. France, USA vs. Samoa and New Zealand vs. Kenya

Sunday, February 13th
4:30 PM – 6:00 PM (NBC SPORTS) – Featured Games: CUP FINAL
6:00 PM – 8:00 PM (UNIVERSAL SPORTS) – Featured Games: SHIELD, BOWL and PLATE FINAL 
*All times are LIVE


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This entry was posted on February 8, 2011 by in Club Sevens, International Rugby, Rugby News.

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