Rugby News & Views From an American Perspective
Today the Atlantic Coast Rugby League (ACRL) announced a partnership with Adidas and World Rugby Shop to sponsor the new collegiate rugby conference. According to the partnership agreement Adidas will be the official brand of the ACRL and World Rugby Shop will be the Official Store of the ACRL.
“Adidas Rugby is very excited partnering up with the ACRL and its member teams starting in 2011,” said Adrian Brooks of Adidas Rugby.
“We look forward to a long term partnership that advances the game of rugby here in the United States.”
Both Adidas and World Rugby Shop will provide products for the league events and teams. ACRL teams will be among the first rugby teams in the country to sport Adidas’ new line of “mi Team” rugby kit, available exclusively in the United States through World Rugby Shop.
“In 2011 we will introduce new and exciting rugby products into the market that will benefit all serious players – from custom uniform kits (mi Team Rugby) that allow players to perform at the highest level, to the lightest rugby shoes (F50 AdiZero RS7) in the game,” Brooks said.
“We expect the ACRL players and coaches to benefit from these product innovations and hopefully see a distinct advantage over their competitors during the season.”
Patrick Kane, ACRL commissioner, said of the partnership, “We are proud to have both Adidas and World Rugby Shop as partners as we embark on a new era of college rugby. Both companies are leaders in the rugby world and have shown great enthusiasm for the ACRL. They are clearly committed to working with us to help us grow our conference, and we are honored that Adidas chose the ACRL to showcase its new mi Team rugby kit.”
Bernard Frei, CEO, World Rugby Shop, stated, “We selected the Atlantic Coast Rugby League for this unique partnership because it is one of the country’s most progressive rugby organizations. Using established conference structures and rivalries is the future of the college rugby game in the U.S. and the ACRL is pioneering this approach. We are delighted to be working with a league and group of teams that are so highly motivated to move our great game forward and improve the image of rugby in their community. This partnership will help not only establish the ACRL as a legitimate force on the college scene, but also allow World Rugby Shop to grow with this league and better serve the college market and ultimately the sport of rugby.”
The ACRL is a USA Rugby Men’s Collegiate Division I-AA rugby conference featuring teams from the universities in the Atlantic Coast Conference. The league members include teams from Clemson, Duke, Georgia Tech, Maryland, North Carolina, North Carolina State, Virginia, Virginia Tech, and Wake Forest. The conference begins its inaugural season on February 25, 2011.
For more information, visit www.atlanticcoastrugby.com.