Rugby America

Rugby News & Views From an American Perspective

Microsoft Appointed Official Sponsor of RWC 2011

Article courtest of

Rugby World Cup Limited (RWCL) has announced the appointment of Microsoft New Zealand as an Official Sponsor of Rugby World Cup 2011. The worldwide leader in software services and solutions will supply its range of market-leading technology for Rugby’s showcase Tournament, which will be played in New Zealand from September 9th to October 23rd, and joins a multinational inventory of major commercial partners.

Under the deal Microsoft’s technology will enhance the experience for Rugby fans around the world as well as those attending the Tournament. Leading software and cloud product services will be available to the Tournament’s key stakeholders including Windows 7, Microsoft Office 2010, Windows Server, SQL Server, SharePoint Server and SharePoint Online.

Another exciting enhancement will be the provision of Microsoft Silverlight technology which will provide a unique online viewing experience for fans around the world through a highly cost effective content distribution system.

“Rugby World Cup Limited is delighted to announce that Microsoft New Zealand has joined the impressive list of Sponsors for Rugby World Cup 2011. The appointment of a world leader in the software and technology field further underlines the enormous attraction and prestige of the Tournament in the global sporting calendar,” said RWCL Chairman Bernard Lapasset.

“We look forward to working with Microsoft to further the promotion of the Game as we count down to Rugby World Cup 2011 in New Zealand and what promises to be another memorable chapter in the Rugby World Cup success story.”

Paul Muckleston, Managing Director, Microsoft New Zealand added: “Rugby World Cup 2011 is set to be the biggest international sporting event in New Zealand’s history, from both an economic and tourism point of view. The number of international visitors anticipated to attend the Tournament means as Kiwis this is our chance to showcase our country. Microsoft is very proud and excited to be involved.”

“Our Microsoft colleagues in Rugby playing nations around the world are buzzing about the sponsorship, and we look forward to providing a memorable and uniquely Kiwi experience to all those visiting New Zealand. The Tournament will have access to some of our latest technology, such as Silverlight, that will enable fans who are unable to travel to New Zealand to view matches and match highlights online.”

The announcement of Microsoft as Official Sponsor further enhances the multinational flavour of commercial partners for Rugby World Cup 2011.

The inventory comprises: Emirates Airline, MasterCard, Heineken, ANZ, DHL and Société Générale as Rugby World Cup 2011 Worldwide Partners; Brancott Estate, Toshiba, Land Rover and Microsoft as Official Sponsors; Licensing in Motion and RTH as Master Licencees; Canterbury as Official Sportswear Supplier; Gilbert Rugby as the Official Ball Supplier; Russell McVeagh as Official Law Firm; KPMG as Official Tournament Supplier of accounting and tax advisory service and Coca-Cola as Official Soft Drinks Supplier.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on March 30, 2011 by in International Rugby, Rugby News, Rugby World Cup.

RSS Rugby Wrapup

  • An error has occurred; the feed is probably down. Try again later.

RSS Planet Rugby

  • An error has occurred; the feed is probably down. Try again later.

RSS Rugby Redefined

  • An error has occurred; the feed is probably down. Try again later.
%d bloggers like this: