Rugby America

Rugby News & Views From an American Perspective

American Sin Bin Apparel Line Launched

Ranger Up military and patriotic apparel today announced the launch of their newest brand, American Sin Bin rugby apparel with one express purpose in mind: bring a world championship back to the United States. “That might sound like a lofty goal, but we know we can do it,” says Ranger Up CEO Nick Palmisciano.”

Ask the average American about rugby and you’ll get a stone-faced look, but the USA actually has a rich history in the sport. The United States rugby team dominated the sport in the 1920’s, winning Olympic gold medals in both the 1920 and 1924 games.

But soon after the game of American football, with forward passes and blocking that were disallowed in rugby, grew in popularity and rugby in the Americas faded. Ranger Up thinks it’s time to recapture the international glory that has escaped America for almost a century.

“We have the best athletes in the world,” says Palmisciano. “But it’s going to take more than that to be a tier 1 power in international rugby. It’s going to take education, awareness, tournaments, better youth programs, and higher wages so we can attract the best athletes and set the conditions for them train full time together. There’s no reason why we can’t be the best rugby nation on the planet.”

When you look at the numbers, he may be right. The total population of Fiji and Tonga is 281,000 people. That’s 100,000 less than the total number of NCAA student athletes in America, yet both of those tiny island nations have more powerful rugby teams than the United States, a country of over 330 million people. Even the best rugby team in the world, the New Zealand All Blacks, hails from a country with a population less than half that of New York City.

But awakening that giant is a bold mission beset by many obstacles, not the least of which being interest among fans, especially when there is no television broadcast deal with any rugby leagues in the US. Persuading people to watch a sport that most Americans know little about is a tough sell, especially when it’s close cousin, American football is the most popular sport in The States. But that just might be Ranger Up’s ace in the hole.

“Rugby is not football. They’re two separate games,” says Palmisciano. “But they’re similar enough that if the average football fan knew what was going on, he would find it entertaining and want to watch more. Furthermore, every year thousands of amazing athletes don’t go to the NFL, but still want to compete. Enter rugby. There are obstacles, sure, and many of our fellow ruggers told us it would be impossible. But we’re going to do it anyway.”

So how does the Ranger Up military culture fit with rugby? Rugby players are fiercely loyal to their teams, their communities, and their sport, an attitude Ranger Up knows a lot about as a veteran-owned and operated company. If anyone can appeal to the rugby community, they can.

“Rugby is all about camaraderie, sacrifice, and the warrior spirit – things we know all about. Rugby players sacrifice their bodies for the good of the team, which is the same attitude we all experienced in the military. USA Rugby is ready to explode onto the mainstream American sports scene. We want to be the catalyst that makes it happen. We’re going to win the World Cup. Just watch.”

Ranger Up was founded in 2006 and is based in Durham, North Carolina. For more information, please visit and

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10 comments on “American Sin Bin Apparel Line Launched

  1. College
    October 5, 2011

    ….. what?? No where in that piece do they explain how in the world their new line of apparel is going to lead to US rugby success. Someone please connect the dots for me.

    • Benito
      October 6, 2011

      I didn’t see it either. Though maybe they want to make a bunch of money, given to the women’s team and help them to win the Women’s Rugby World Cup.

      But I pretty much pulled that out of my hat, so it might be wrong.

  2. Working Class Rugger
    October 7, 2011

    From there site, there objective is to use the line to raise funds in which they will invest back into grassroots Rugby in the US.

  3. College
    October 7, 2011

    Do you have specific language indicating that? Im leery of any vague promises that might be used just to get brand loyalty.

  4. Robert
    October 8, 2011

    Tea Party whack jobs.

    What Ranger Up Despises:

    1. Unappreciative Americans. You know these losers – the guys that profess that America is the worst country ever created, threaten to leave if things continue the way they are, but never do and continue to churn out their 6, 7, and 8 figure salaries, complaining all the way to the bank. Anyone with the balls to compare any of our elected officials to the Nazis should be shot on sight.

    2. France. They never support us. They lose all their wars. They break all kinds of UN trade restriction with our enemies. Their “culture department” made using many English words illegal. All this, and they still have De Gaulle (oh, we’re sorry) to try to play the “high moral ground” card as they take a back seat in the world’s struggle to defeat an enemy that threatens the very fabric of western civilization. We understand they’re busy, but how much time does it take to practice weapons dropping and white-flag waving?

  5. College
    October 8, 2011

    its questionable whether they are tea party, but they are probably whack jobs. i guess if that was written during the Bush era (which the france post points to) then they probably are tea party whack jobs currently

    • Robert
      October 8, 2011

      Definitely republicans.

  6. Kelly Crigger
    October 17, 2011

    I am the President of American Sin bin and wanted to clear a few things up.

    1. We are not whack jobs. Unless you consider military veterans who love America whack jobs. In that case we all are.

    2. We wrote that passage about the things we despise long ago when we started Ranger Up. It probably needs some tweaking, but overall we still despise anyone who bitches about America without some legitimate plan or actions to make it better.

    3. We plan to help grow rugby in several ways over several years. I can’t outline it all here, but one thing we’ll do is host our own tournament with a large cash prize and a sponsorship going to the winner. We know that there are many ways to grow the sport, but gaining interest through awareness is the launching point. We have to put butts in seats and get people interested in watching the games at all levels. We have to get rugby into high schools in earnest, not just here and there. We have to raise the demand to a point where the media coverage increases and broadcast deals are struck. We need to get our top players paid so they can train full time or just play here in the USA and get to a level where they’re competitive internationally. I don’t have the room to outline it all here, but it’s a long process that we have studied and are implementing step by step. The apparel line is just the beginning.

    4. We are a very successful company in Mixed Martial Arts and will use our influence in that sport to bring those fans over to rugby through personal contacts and social media. MMA fans are the same people who would like rugby and we know a lot of them.

    We’re not claiming that we can change rugby overnight, but we love the sport and have dedicated ourselves to growing it to a point that our national teams become powerhouses instead of also-rans. All we’re asking for is a little support to get us there.

  7. College
    October 17, 2011

    when you revise it maybe you should include an apology to France considering it is pretty clear that the Iraq war was an enormous mistake.

    • Kelly Crigger
      October 20, 2011

      Never. We bailed them out of two world wars and in return they want us to remove the 66,000 US Servicemen buried at Normandy and other French cemeteries. A few of us at Sin Bin are combat veterans and we don’t feel there’s anything to apologize for.

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